maxingvest ag

About Us

maxingvest ag is the parent company of the maxingvest Group, which comprises the two operating subgroups Tchibo and Beiersdorf and asset management subsidiaries. This structure provides the maxingvest Group with a stable portfolio, which it manages and grows in line with its long-term strategy.


As a holding company, maxingvest manages its equity interests at a strategic level. Its Finance, Group Financial Control, Legal, Internal Audit and Tax departments perform core management functions for the Group as part of good corporate governance. maxingvest is also responsible for the ongoing strategic development of the Group portfolio in close cooperation with the operating companies. maxingvest ag’s investees each have their own websites. You will find comprehensive information on their brands, business areas and history at the following URLs:

Strong brands

Tchibo GmbH is one of Germany’s largest international consumer goods and retail companies. Tchibo’s business model is unique, combining a maximum of coffee roasting expertise with a range of consumer merchandise that changes on a weekly basis. Tchibo is the world’s fourth-largest coffee producer, the roasted coffee market leader in four European countries and a leader in the external markets business for coffee in Europe.


As a leading international branded consumer goods company focused on skin and body care, Beiersdorf AG is committed to meeting its consumers’ wishes. Its success is based on strong, internationally leading brands such as NIVEA, Eucerin and La Prairie, on more than 125 years of experience in research and development and on a strong global presence.