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Hamburg, 21 August 2025

Financial year 2024: maxingvest reports profitable growth

Hamburg, 21 August 2025 – In financial year 2024, the revenues of maxingvest GmbH & Co. KGaA amounted to €13,207 million, 4% higher in nominal terms than in the previous year (€12,649 million). Organic revenue growth was 6%.
The group’s EBIT for the reporting year was €1,428 million (previous year: €1,160 million). The group achieved an EBIT margin of 10.8% (previous year: 9.2%).

Tchibo confirms growth momentum from previous year

At €3,357 million, Tchibo revenue was up 5% in nominal terms and 6% organically compared with the previous year (€3,202 million), thereby continuing its growth trajectory from 2023.
Higher revenues in the online business were driven by a growing customer base and a higher number of orders, and in the shop business by increased customer traffic. Overall, the Non Food business grew significantly in both volume and revenue despite a general reluctance to spend. Tchibo expanded its market share in the German roasted coffee market. The international coffee business and the out-of-home coffee business also grew.
At €167 million, EBIT was clearly above the prior-year figure of €68 million, in particular due to the higher revenue. The EBIT margin was 5.0% (previous year: 2.1%).

Beiersdorf grows faster than the market

Beiersdorf AG continued its growth path in financial year 2024. Group revenue increased by 4% from €9,447 million to €9,850 million. Operating profit increased from €1,105 million to €1,294 million, with the EBIT margin improving to 13.1% (previous year: 11.7%).

Outlook

Tchibo: Volatile green coffee prices impact forecast

In a persistently volatile market environment, with a highly price-driven competitive landscape for coffee and Non Food products, price-sensitive consumers continue to be unsettled by external factors. Tchibo expects overall revenue growth for 2025.
In light of continued fluctuations in procurement costs – particularly for green coffee – Tchibo anticipates earnings below the prior-year level.
The company will continue to invest in forward-looking projects in 2025, including its sales organisation, IT and AI capabilities, and marketing.

Beiersdorf: Growth despite challenging market conditions

Beiersdorf expects Group revenue growth of approximately 3 %. The operating EBIT margin before special items is projected to be slightly above the prior-year level.


Contact for media enquiries:
Arnd Liedtke
Director Corporate Communications
maxingvest GmbH & Co. KGaA
Alter Wandrahm 17/18, 20457 Hamburg
Phone: +49 40 63 87- 21 24
arnd.liedtke@maxingvest.de, www.maxingvest.de


About maxingvest:
The maxingvest Group consists of the holding company maxingvest GmbH & Co. KGaA and the two operating companies Tchibo and Beiersdorf. The holding company is family-owned and, as a management holding company, concentrates on strategic corporate management. maxingvest holds 100% of the shares in Tchibo GmbH and controls more than 50% of the voting rights in Beiersdorf AG.

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